Essential Guidelines For Preventing Traffic Fraud On Your Online Store
Even though there are many advantages that the automated traffic gaining bring to your ecommerce, that service can as well be prone to fraud. What takes place in this instance is that the robotic programs are used to view your ads instead of genuine people. In the long run you have results that have been skewed heavily by the views and clicks without much coming to your company in terms of revenue.
You must make sure that you are contracting the services of external and internal vendors that have positive reputation. You must be interested to get clarification about the location of the service provider, the nature of the programmatic infrastructure that they are implementing alongside giving you the assurance that you are going to get fraud free system.
It is advisable to implement personal tracking programs in a bid to prevent the traffic fraud affecting your ecommerce site. The reason that this is crucial is explained by the fact that you will have the ability to compare the results that you are getting from the tools to the one given by the traffic service provider. As much as you may notice a slight difference in the results derived in both cases, you must make sure that your own do not go lower than the one provided by the platform.
You will have made the step in the right direction in your quest of safeguarding your online store from traffic fraud through the implementation of the approach that will assist you in ensuring that every click made is marked. As long as you are using credible platforms, you will get access to special identifiers each time a click is made. The aspects that are used in this scenario are the unique identifiers, IP and timing. A red flag is raised if there too many clicks emanating from a single IP address.
You can consider requesting the traffic company that you can contact when you visit this page to place your ads on certain sites as a way of making sure that your ecommerce platform is protected from the traffic fraud. Why this is important is attributed to the fact that you will be able to stop using sites that you consider less reputable and ones that you are not well familiar with.
It is recommended that you take measures to properly monitor the campaigns that are taking place on your online store with a view of avoiding traffic fraud. This is crucial as you will have the ability to detect the bot activities and determine the appropriate time to block. This is explained by the fact that the prevalence of fraud of ads on the mobile infrastructure is high due to the attribution manipulation.