Benefits of Having an ADA Compliant Website
People with disabilities were factored in when the Americans with Disability Act was signed into law by the government. This law has given various people the joy of getting to various opportunities that life offers just like those people without disabilities. This also means that different types of businesses in the market today should make everything they have and do ADA compliant. All business should accommodate all people with disabilities in all aspects. Accommodating these people with vision, hearing or any other form of physical disability will ensure that they will enjoy convenient access. Today, we are living in a world with high technological advancement and ADA compliance extends to these systems too. There is a need for things like mobile apps and websites to agree well with the law. Check the following advantages of making your website to be ADA compliant.
The percentage of people who have vision, hearing and other physical disabilities in the states today is about 19% of the whole population. These are the people who may want to buy your product. Taking an advantage of this whole population can improve your business highly. You can build your brand in your business by ensuring that all people with various impairments are able to read the content in the website and also navigate through the website.
ADA act is a law in the country and violation of this will mean the breaking of a law. The disable are entitled to fair treatment and protected from discrimination by law and hence disregarding them when designing your website will mean they can take you to court. Though this is your business, it doesn’t mean you can discriminate against them and still operate publicly as they have the right to sue you. If you don’t want to suffer several penalties, you will have to make your website ADA compliant.
Adjusting your website to be ADA compliant means you will be improving its SEO. When you add various tools that will see to it that disabled people will find what they want with ease, you are boosting its rank on Google and other search engines. You can do this by ensuring that the text on the website is compatible with screen readers. When you post images and videos on your website, you should ensure that the alternate and video transcripts are available for those with disabilities. These not only benefit the people with disabilities but also boost the ranking of your website.
ADA compliance increases the engagement of the website. In business, people will always want to ensure that the audience will find the website very engaging. To ensure that your website will be engaging, you will have to keep updating very high-quality content that people will love.
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