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Benefits of Boosting Your App Store Optimization

According to statistics, it is believed that mobile app downloads will reach three hundred and fifty-two billion by the year 2021 which makes this a profitable business investment that you should consider taking advantage of if you are not already in it. Also your product lacks an online presence, it is always a good investment idea to look at the mobile app side of things. However, it is not good to create an app, and they throw it into either Google Play Store or Apple App Store. After creating an app, you need to optimize it to ensure it gets high conversion rates. It is important to note that app store optimization refers to a process where you improve the ranking of your mobile app in the mobile app stores. As an app developer, you need to understand that ASO operates the same as SEO. In both ASO and SEO, your app or website will be ranked based on the optimal content such that when people do their search, your app or website comes up on the first page. When dealing with SEO, you want your website to appear on the first page of Google ranking. This report discusses some of the benefits of improving your app store optimization.

The first advantage of using app store optimization is that it helps your app to get seen on mobile stores. Sixty three percent of applications are found through application store searches, which means if you don’t optimize your application, then you’re missing out. Without optimization, your application will fall off the first, second, or even third pages. It is essential to note that a difference of one page can mean a lot when viewed in terms of number of people who will see your mobile application. When looking for app o downloads, many clients usually don’t scroll past the first two pages hence you need to make sure your app ranks high to get maximum exposure.

The second benefit of app store optimization is that it will get you more downloads. If many mobile users are able of seeing your app in the first or second pages of mobile store ranking, you will create interest. With interest, many mobile users will read your app description, download it and give it a chance. When applications rank higher, there’s an immediate connection with many downloads. If you don’t optimize your application fully it will appear on the tenth page of mobile store rankings. Because many people don’t go past the second search page list, your application will not get maximum exposure hence few download numbers.

In conclusion, all the advantages highlighted in this article demonstrate the reasons why you need to improve your app store optimization.