Critical Tips to Consider for Social Media and International Marketing Success
The number of people in the world today is over 7 billion and still growing. Around half of these people on the planet have access to the internet from time to time. This fact shows the incredible business opportunity that exists for business today. However, you may be missing out on the more substantial majority of the population pie if your business solely focuses on domestic sales. The population of the United States being 327 million, it means they contribute about 4% of the world’s population. The social media can be used as a reliable tool that can be used to engage with the international audience and market to them. The following are a few of the guidelines that can help you to enhance your social media as a marketing tool.
The first thing you are advised to do for social media international marketing to be successful is to figure out the platforms that are vital in your expansion territory. If you have been marketing in the United States, your most likely platforms are Facebook Twitter as well as Pinterest. In China, you might not use Facebook and Twitter since they are banned. Picking the platform that your audience is used to happens to be the first social hurdle you need to get over. After discovering what most of the people use, it becomes easy for you to add profiles and at the same time figure out the functioning of the platforms as well.
Consulting with a cultural expert is the other thing you are advised to do in order for you to be successful in your social medial international marketing plans. Depending on your audience, it is good to know that you may have varied responses to your marketing messages. When people on one end may find something funny, there are others that may not get the humor and may get offended by the same massage. This especially happens when you market to the international audience. You can read more here on the value that localized, and applications aimed at bringing transparency to foreign markets can contribute to your plan.
For your to thrive when marketing internationally using the social media platforms, research is something you cannot leave out. After you have put in place the social media international marketing infrastructure, you can now figure out what is critical to you’re the customers on your new territory. In case you have the product you intend to sell already, you may not have to create a new one based on your research. One you know what people in your new territory are buzzing about; it will be easy for you to figure out how the existing product can have its way as well.