Try These Top Digital Marketing Trend This Year
Experts argue that by 2020, digital media budget will take about 24% of the advertising space. This is an increase from the known 15%. The use of digital media in business is a huge investment. In business, digital marketing requires updating and use of latest trends.
The chatbots remain a common digital trend, replacing the customer care service. Artificial intelligence makes chatbots popular and helps communicate with clients as robots.
To reduce the website loading time, digital marketers are now using progressive web apps and accelerated mobile pages. The application of these technologies reduces the website load time for up to 0.5 seconds.
A digital marketing trick on the rise in 2019 is the use of videos. Though many adverts were run on television, there are shared platforms like YouTube, Facebook and Netflix.
Among the leading trends in digital marketing is the use of virtual and augmented reality. When virtual reality is used, it provides a new environment but applying augmented reality will provide virtual items. It is applied to improve the client experience with your products and product before making the purchase. When used, a person who buys your items will not be returning them.
Content generated by users is also becoming popular. The online sellers like Alibaba and Amazon have tapped and now use this trend. The use of this trend allows the buyer to give their ratings and recommendations. The use of user-generated content helps recruit new clients.
Marketers are now using artificial intelligence today. To target the ads, AI is used to get the purpose and profile internet users. To help in customer experience, marketer use AI to power the chatbots that engages clients automatically. With the development of AI and applied in digital marketing, your clients get satisfied.
You find many digital marketers using Omnichannel. In the past, people talked to buyers using multiple channels. The social media, websites and email were independent. Tracking of clients has become easier when Omnichannel is applied to make the above platforms continuous and single.
Today, marketers are now using the personalization and marketing personalization to do marketing. It is easy to use automated emails to help people find what is relevant and make the purchase. The availability of artificial intelligence makes marketing tools and search engines to curate content. The marketing company creates unique content that remains relevant to the target audience.
Marketers are now using voice searches on popular platforms such as Amazon, and it has helped to replace typed searches.
For others, they prefer using the native ads. Many people prefer ad blocks to stop ads appearing in the Brower. However, native ads are used to appear as part of needed content. A customer will start interacting with the ads.