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Keywords And Their Importance To Search Engine Optimization.

A large number of people have been known to use different search engine platforms to get answers to several questions that they have and on such occasions, the platforms provide suggestions to pages that they have never searched before. For the search engine to narrow down to the pages that you want, the searcher has to key in certain words that consist of several keywords that are used by these platforms to narrow down to the related pages. While using the SEO, a keyword is simply the words that are used to make a web page and they are important to the topic that you are looking for. Once you have been able to search for a page using certain keywords that you have, the search engine shall be able to respond by suggesting to you several pages that might interest you in accordance to the keywords that you have used.

With the help of this guide, you shall be able to know the importance of using keywords while searching for a page and the way that they work in this platforms. One thing about this platforms is that they have been able to improve on the ways that they present the related pages to their searchers. Before, keyword stuffing was the most important thing that was used to rank a page over and over when one was looking for a certain page that they want. As a result of improvements in the algorithms that these search engines got to have, searchers no longer had to stuff many keywords to get the page that is related to what they were looking for, all they had to do was to write quality words that used related words to what you are looking for naturally. Once you had done this, the search engines would then suggest to you pages that matched what you were looking for. A keyword mostly consists of the primary keyword and secondary keywords and in order for your search to be effective, you have the ensure that the primary keywords are the majority.

The major difference between primary and secondary keyword is that the primary keyword consist the main topic that you are looking for while the primary keywords are only used to support the search engine narrow down to pages that you are interested in. Apart from supporting the primary keywords, secondary keywords also help to rank slightly different search on the search engine when you are looking for a related page. One of the main aims of this search engine platforms is to provide you with the best results and that is why they insist on quality to help attain this.