If you want to share your pictures and videos, then you should use the popular social media like family is Instagram. Businesses may find Instagram to be not only beneficial in sharing media but also for marketing. This article is going to provide you with more information about some of the top Instagram features that your business should use for marketing.
One of the most popular Instagram features that could help your business in marketing is Instagram stories. Businesses may decide to use the Instagram story video or Instagram stories ads whereby the audience will view what is posted and this may help in attracting new followers. It is important to note that the Instagram stories ads will cost you some money but will be worthwhile since they will bring more value.
The push notifications feature is another feature on Instagram that will offer you great benefits. The push notifications will come in handy in automating the process of modifying your followers that there is something new posted and to make the most out of the push notifications, ensure that you post high-quality content regularly and also use call to action buttons.
Geotagging is yet another popular feature on Instagram. By geotagging, it will be possible to attract the Instagram users that are within the proximity of your business because your business is going to be more visible to them.
Another Instagram feature that you should consider making use of is live video. Because live video is real-time, it is one of the best ways in which you can build credibility among the Instagram users. With live video, you can show of your new products and also improve brand recognition.
Photo filters is another useful feature on Instagram that your business can make use of. When your business uses photo filters and Instagram, you will achieve a lot as far as social profile branding is concerned. By utilizing photo filters in which you post, you will create a team that can be recognized accurately by your followers.
Hashtags are the other top feature that you could use on Instagram. You could consider using the hashtags that are trending in the post that you publish because this will enhance the exposure for your business. Finally, the other useful Instagram feature that you could use for marketing your business is the emoji polls. Emoji polls are going to help you receive feedback from your followers after asking the questions which makes your potential customers to feel important since their opinion is considered.