If the current statistics are anything to go by, no doubt sellers on Amazon are smiling all the way to the bank with the millions of shillings they rake on sales. The most unfortunate bit of all this is the fact that not all sellers get to benefit from the huge and profitable sales enjoyed by other sellers on Amazon. This article seeks to highlight the tried and tested tips that have worked for successful Amazon sellers over the years.
One thing you should know is the fact that algorithms and platform features in Amazon keep changing every time. It is thus important that you keep up with all the features that you can find in the marketplace in order to get the most and make significant sales. For instance, you might want to look at how your products are priced and ensure they are as competitive as they can be. See, a grave mistake made by most new entrants in this market is to reduce the prices of their products hoping to woo in clients their way.
But then again this may not be a sustainable solution considering there are fees that must be paid for every sale made, not to mention the shipping costs, etc. A good approach to this would be to use an Amazon Pricing Strategy that has been employed previously and which can help you get your prices very competitive. Always remember that your target clients are smart enough to not just compare your products to those of other sellers on Amazon. Most of these shrewd buyers will do a comparison both online and on brick and mortar stores in search of the best and most competitive prices of the products they are looking for. There is a very effective feature provided by Amazon to its sellers known as “Match Low Price” which allows you to browse the lowest possible price of comparable products. This is something you might want to focus on as you learn how to price your products competitively on Amazon.
It will never hurt if you invested a few minutes and probably a few coins in good quality product photography. You can bet blurry photos at this time and age would be very suicidal for any business owner trying to penetrate the market on this popular e-commerce website. No doubt every client on the internet today relies on the quality of photos posted about a product to help them make an informed purchase. Luckily, you are not limited to a specific number of images that you can upload for each of your product. Take the time, therefore, to take high definition photos from various angles and upload them to help your clients make an informed purchase.