Instagram reached one billion users a few years last years per Miami Ad School. This is because of the visuals and the ability to share images. Instagram has also attracted huge numbers of advertisers and business owners who advertise their business on the platform. A few years back influencers have been trying to use negative graphics to draw attention to their accounts. This made an Instagram vow to stop all graphics that show self-harm and one that have negative news. The platform will no longer have visible likes underneath one’s photos. This will help in reducing the competition and promote sharing of quality content on the platform. Most of the business people and advertisers have started questioning whether this and the other new updates will affect their businesses. This article aims at outlining some of the ways Instagram updates will affect advertisers in the platform.
To start with it is important to note that Instagram is only testing the update but it has not been put into action yet. This is after the platform was rated as one of the platforms which have a negative impact on the mental of the users. The platform has also been rated as one which causes low self-esteem to users. Without anyone seeing your likes there will be no reason for competition.
Most influencers attach a lot of meaning to the number of likes they receive from their followers. Some influencers, therefore, have tried to push their reach by buying likes. The number of likes has always been a sign that one has a wider reach and a larger audience. Hence if the new updates are enacted they will ensure that no one will be able to see the likes that other people get. With new updates being put into effect, people will stop competing more on likes but will focus on sharing valuable content to their audience.
One should begin generating the content of value in order to ensure that they do not get affected with the new updates. Influencers who will start using more quality content will notice a good growth of traffic in their posts. Therefore always ensure that you have quality content for your audience to grow your traffic. Influencers should aim at providing their audience with good quality content which is authentic and does not show any negative content in order to stimulate their likes.
Lastly, to make the best use of Instagram an advertise should focus on giving quality content to their follower.