Tips On How To Market On Instagram
There are 1 billion people using Instagram every month, and the number has grown in recent years. Research indicates that the number can increase to more than 1.2 billion by the end of 2019. Instagram massive market provides the marketers the perfect place to work their magic. Marketers use Instagram to reach out to their potential customers, and Instagram provides you the opportunity to build your brand through targeted marketing. To effectively market using Instagram, you will more than just using a few paid ads now and then, and you can only enjoy success when you have a comprehensive strategy. Here are some tips to help you expand your reach and grow your brand using Instagram.
The first step when one plans to use the Instagram to market is defining their target audience. Learning your target audience is essential especially in the case of online marketing campaigns, including social media and Amazon. Learn more here. Most Instagram users and millennials, and this means that you are set up for success when your current audience fits this age range. It is also possible to benefit from Instagram marketing even when one is targeting different age ranges, but this will need one to leverage their efforts with other social media platforms such as Facebook and Twitter. One can utilize Instagram insights to learn more about the target audience and the response to your content.
Determining your target audience is one thing, but figuring what they are saying about your industry or brand is another. You will not only need to find out what the potential customers feel about your brand, but it is also vital to learn hashtags that they commonly use, and content that is popular in your niche. However, there is a need to avoid being too salesy considering that this can be an immediate turnoff especially when running paid Instagram ads. You will need to hear what your customers are saying and even chat with them.
It is also crucial that one determines the right time to post their content. Research has indicated that most Instagram users are active between 7 and 9 PM. The best time to post your content is during off-hours such as lunch breaks, between noon and 3.00 PM, and evenings, between 5 PM and 8 PM. It is also possible that you will get more post engagements when you post in the middle of the week.
Hashtags are the heart of Instagram, considering that this is what helps users to find each other. To successfully market on Instagram, you will need to use the right hashtags and make your content visible. It is also advisable that one takes time to find niche hashtags that work for their industry by carrying out research on their own Instagram or using a tool like Postplanner.