Blackhat SEO Practices to Avoid in 2019
One thing that you should know is that SEO is essential when it comes to ranking your website in the search engine. Therefore, it is essential that you play by the book instead of trying to rank by hook or by crook to avoid dreaded search engine penalty. It is essential to note that in SEO terminology, tactics that are allowed by search engines to rank a site are known as White Hat SEO techniques while the ones that are not allowed are known as Blackhat SEO techniques. By the end of this topic, you will know the black hat SEO practices to avoid in 2019.
The first one is creating doorway pages. You should know that this refers to the website that are dummy pages to dupe search engine bots which are often hidden from the user’s site. You find that they are always created to target specific search queries and they lead to the same pages in the search engines. Google consider webpages with multiple domain names that lead users to a single domain to be a doorway page. Besides, we have webpages that run parallel to search results instead of browse-able hierarchy. Lastly, we have pages that aim to funnel online visitors to a specific site. For that matter, you can avoid the penalty by only publishing pages when the content is available.
Apart from that, we have empty pages. Here you will have to destroy any empty page or any page that does not add clear value to users. Not only that but you should also remove pages that do not have a navigation link or menu.
Besides, you should also have a unique content on each domain. It is essential to note that when your site has many domains, you should ensure that each of the domains has a unique content. It is essential to note that having the same content on each domain will make your pages be penalized as doorway pages. It is essential to note that Google ‘Medic’ update was released last year to identify the sites with bad quality content. For those people whose sites have been penalized by the update, you should learn more here on how you can regain trust and authority of the site.
Apart from that, we also have paid links. You should know that paid links were used to boost SEO ranking in the past but it is not accepted anymore. I can admit that buying links may help your site temporarily but the search engines will penalize your site for paid links. For that matter, you should avoid all unnatural links if you want avoid your site from being penalized.